We run the stores ourselves: in-house full-time operators, our own Guangzhou warehouse, platform licences in hand. Store data and cost books stay fully open to you — and revenue settles directly into your own account.
Cross-border e-commerce (CBEC) lets Chinese consumers buy your goods while they stay overseas or in a bonded zone — cleared as personal imports. No bulk shipment, no Chinese import entity, no warehouse full of unsold stock. A real trial run at market cost.
Two customs models carry every order. Your goods either sit in a Chinese bonded zone waiting for orders (model 1210), or ship from overseas after each order (model 9610). Either way, the consumer's platform, payment and logistics documents are matched at customs — the "three-document match" — and tax is collected automatically.
Brand registration and product filing on the platform; items must be on the CBEC positive list (1,476 tariff lines — most FMCG, beauty, health food, apparel, appliances and toys qualify).
Ship bulk stock into a bonded warehouse (fast delivery, capital held in stock) or fulfil per-order from overseas (zero inventory risk, longer transit).
The shopper places the order on Tmall Global, JD Worldwide, Douyin Global or peers, with real-name ID verification as required by customs.
Order, payment and logistics data are matched live at customs; the platform withholds the import tax as the legal collecting agent.
Within limits: 0% tariff, VAT and consumption tax at 70% of the statutory rate. Example: a ¥4,000 watch at 13% VAT pays ¥364 — no tariff.
Bonded stock arrives in 1–3 days; direct-purchase parcels in 7–15 days. Returns are handled through the platform and restore the buyer's duty-free quota.
| Customs model | Where goods sit | Delivery | Cash-flow profile | Best for |
|---|---|---|---|---|
| Bonded import (1210) | Pre-stocked in a Chinese bonded zone | 1–3 days | Stock capital held upfront | Proven SKUs, promo seasons, high repeat rates |
| Direct purchase (9610) | Overseas, shipped per order | 7–15 days | Near-zero inventory risk | New SKUs, niche lines, slow movers, market testing |
Follow the two tracks. Top: your stock travels left to right until it reaches a Chinese consumer. Bottom: the consumer's payment travels back through platform settlement to your overseas account. Steps marked Noryce are run by our own team — everything else is a third party charged at cost.
Nothing is paid when goods enter the bonded zone. The ≈9.1% cross-border tax is withheld per order at the moment of sale — your cash is never tied up in prepaid duties.
Money moves consumer → platform → our operating account → your account. Every deduction is a named line on your monthly statement — no lump-sum "handling charge".
Freight, advertising, taxes and platform commissions pass through at cost. Our only earnings are the service fee and GMV commission written into the contract.
China manages CBEC retail imports with a government positive list (currently 1,476 HS codes, 2022 edition). Only goods that fall inside those codes — and inside their footnotes — may clear via the bonded (1210) or direct-mail (9610) routes. Everything outside the list must enter through general trade, with full registration, Chinese labelling and standard duties. Check first, ship second.
Typical categories inside the positive list:
Still subject to the ¥5,000-per-order / ¥26,000-per-consumer-per-year caps.
Send us your SKU list (product names, plus HS codes if you have them). We verify every item against the positive list and its footnotes before a single carton leaves your warehouse — a wrong guess means goods held at customs or shipped back. The eligibility pre-check is free and part of every e-commerce onboarding.
| Rule | Value |
|---|---|
| Single-order limit | ¥5,000 per order (one item above ¥5,000 allowed up to the annual cap, taxed at full rates) |
| Annual personal limit | ¥26,000 per shopper, reset every calendar year |
| Tariff within limits | 0% (temporarily set to zero) |
| VAT & consumption tax | 70% of the statutory rate — ≈9.1% effective on standard goods |
| Positive list | 1,476 tariff lines eligible; anything else needs general trade |
| Personal use only | Goods cannot be legally re-sold inside China |
Your store's inventory lives in our own Guangzhou warehouse: received, checked, shelved and shipped by our own team. Stock counts are open to you anytime.
The leanest way for a foreign brand to test the Chinese market without large inventory is cross-border e-commerce: goods stay overseas (or in a bonded zone), Chinese consumers order, and platforms clear them as personal imports. No bulk shipment, no Chinese import entity, no warehouse full of unsold stock — a real trial run at market cost. When the data proves demand, general trade takes over: goods imported and warehoused in China, domestic stores priced without cross-border tax friction.
Both modes are run by our own team — this is a self-operated line, so there is no referral fee, no reseller fee and no channel markup of any kind. You pay a base operation fee, pass-through hard costs (ads, logistics, platform fees) at actual cost with receipts, and a sales-linked share written into the contract — we earn more when your store sells more. Two things stay yours: the store's data dashboards, and the revenue, which settles directly into your own account. We never hold or handle your sales funds. Typical (not promised) launch timelines: standard cross-border stores in recent projects went live in under two weeks; flagship annual plans run longer and are scoped individually. Most clients start cross-border, watch the data for a quarter, then decide whether general trade is worth the commitment — with the same team and portal either way.
Noryce